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Guidelines for Sending Bulk Email

Sending email to many people is an attractive way of communicating with many people at little cost compared with more traditional means of communication.  However,  email is not free and there are many potential problems associated with sending bulk email.  These guidelines explain how to avoid problems and make effective use of bulk email.

If email is sent to in such way that it is perceived as unsolicited bulk email, the University is at serious risk of being blacklisted.  This would be damaging as it would prevent email from being sent to many sites and all email from the University being treated as junk from others until the matter was resolved with the listing services concerned.  Such resolution is time consuming and therefore costly.  If material is sent out illegally, the University could face legal action.

• Regulations and Good Practice for Bulk Mailing
  • Good Practice
  • University and JANET
    
  • Legal
• Content
• Formatting
  

Last Updated 21 October 2003. Please mail any comments to C.B.Bayliss@bham.ac.uk